The strategy for our Vaping Dilemma film spot on!

Addiction Economy Thought for Today - Pleased to see academic research supporting what Joe Woof found from his conversations with young people - that building awareness of the marketing practices companies use to try to entice, even addict them to their vapes are likely to be a factor leading to them questioning their use of vapes and potentially even deciding against continuing or starting.

This was the basis for his short film for young people The Vaping Dilemma and an important component of our entire Addiction Economy initiative! Very cheering.

Here is his film The Vaping Dilemma film if anyone interested. Perhaps one to show any young people in your house, you never know it might put them off their vapes!

"Overall, having awareness of the e-cigarette industry's marketing practices (as opposed to having no awareness of these practices) was associated with stronger agreement with the statements: "Not vaping is a way to express my independence," "Taking a stand against vaping is important to me," "I want to be involved with efforts to get rid of vaping" and "I would like to see electronic vaping companies go out of business."

"Exposing e-cigarette marketing practices to young adults should continue to be investigated as a potential public education messaging strategy as it may help shape attitudes against vaping. These attitudes, in turn, could help protect against initiating vaping for susceptible young adults."

Here is the article - Want to keep Gen Z off vaping - teach them about the industry marketing tactics