A new nicotine economy is being deliberately created under the guise of helping smokers quit, with the aim that nicotine vapes and pouches become just another ‘acceptable’ societal addiction like alcohol and gambling. It must be stopped in its tracks.

Essential reading if you want to give up something this New Year! If not, this is simply a fascinating insight into addiction and un-addiction.

Vapes positioning as a lifestyle product was the key their success - Sunak has more to do to prevent them becoming a popular recreational addiction.

Why this chart is not as straight forward as it seems

Great infographic from Joe Woof on how companies take the money and the harms are inflicted on, and paid for, by the rest of us.

Taken from a great book called ‘Dark PR’ which gives a detailed and referenced catalogue of how these different frames have been used to subvert regulation

In our September 2023 recommendations Action on Recreational Vaping explores how young people are being drawn in to a new nicotine economy under the guise of helping smokers quit tobacco.